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Wasted Harvest
Canada Globe & Mail Young Lions / Second Harvest
Bronze, Print
Second Harvest wants to drive awareness to Canada’s devastating food waste problem, so we showed a person using trash pickers to “harvest” fresh produce—representing how 60% of food produced for Canadians is wasted.
After we won Bronze, we were contacted by Second Harvest. They thought our ad should’ve won Gold and asked our permission to run it in The Globe and Mail and as OOH in downtown Toronto. So we did.
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*No food was wasted in the production of this ad.
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